The 20th century witnessed the rapid growth of the IT market and the increasing popularity of its associated technologies, each contributing in no small way to driving innovation.
The growth of the industry, a vital part of a nation’s economy, coincided with the escalating use of natural resources, affecting not just local assets but national ones as well. As a consequence, environmental and humanitarian associations have appealed to multinationals to reduce this impact on natural resources by becoming environmentally, morally and socially responsible.
Business Ethics is the management philosophy behind organizational, professional, institutional and social process development, and it has become the primary challenge multinationals, Acer included, are facing in the 21st century. It is a combination of principles and values that guide management to strive for both economic and social goals. An ethical company is aware that it must assume full economic, legal, social, as well as philanthropic, responsibilities.
One of the elements of this management philosophy is the Corporate Social Responsibility (CSR) program through which a company sets the goal of reaching a global balance that integrates human, environmental and community resources.
CSR is a business issue and the license to operate in the 21st century. As a leading global PC brand, accordingly, this is what Acer’s integrated CSR strategy is based upon. Since 2006, Acer has comprehensively and thoroughly reviewed its actions for sustainable development. By means of integrating and embedding CSR into its business operation and participating proactively the global CSR initiatives, Acer has demonstrated its commitments and determination for CSR. An attempt was also made to contribute continuously to the global sustainable development.
